Tuesday, September 16, 2008

Where is digital media found?

Digital media is everywhere. In the world we live in today, it's nearly impossible to go an entire day without somehow being effected by digital media. Sometimes we're so used to seeing it that we don't even notice it's there and that it's effecting us in ways. For example, digital media is a part of cell phones, the internet and television. If you're watching tv and notice a commercial for a product you will probably store the information away in the back of your mind, but events later down the line could trigger that memory and make you want the product or at the very least, just remember it. Since commercials are so short and fast, your brain is taking in the information but not necessarily using it right away. By flashing images on a screen, advertisers have an easy job trying to sell things to us in this day and age because we have learned to crave what we see. The internet is another way we're connected to the outside world and I believe it's become dependent in our society. If for some reason the internet was taken away, most of the people in America wouldn't know what to do with themselves. There would be no way to email friends or co-workers, no instant messaging, no online news, and a number of other things. Now, if cell phones crashed the same day, that's it-- we're doomed. Not being able to text or even call the people we're connected to would be disasterous. Digital media has become so intwined in our world that it's not just a luxury, it's now a necessity.

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